What we can do for you:
Marketing analysis is usually done when you know that there is a problem with your current marketing approach but you are not sure how to fix the problem or how the marketing can be improved. At the Executive Sandbox ®, we look at how your market's brains react to your ideas, information products, or services rather than ask their opinion about your product. We use cutting edge approaches not used anywhere in marketing that are validated through other disciplines such as statistics, mathematics, psychology and organizational behavior.
Some of the key steps in our process are:
• Reviewing your current marketing programs and related material
• Interviewing your company executives about current marketing activities and perceived strengths and weaknesses;
• Interviewing your current and past customers to gather data about their perception of your products and services;
• Analyzing your budget allocation to various marketing activities and the current return you are receiving for those activities;
• Researching and reviewing activities of your competition and comparing those activities to your activities;
• Identifying areas for improving your marketing activities;
• Developing an action plan and timetable for improving your
• Developing specific recommendations for improving your marketing; and,
• Presenting a preliminary draft report to you for review and finalization.
Benefits to you for doing a Marketing Analysis:
• Provides you with an objective, third party review of your overall marketing activities;
• Helps set the overall direction for marketing activities; and
• Helps you decide where the your biggest payback areas are for you to focus on.
Why hire us:
• You needs help in defining the marketing problem or problems;
• You have multiple marketing problems and you aren't clear where to start; and
• You want to use an outside marketer but you aren't sure the best way to use a marketing consultant.
What we would do for you:
• Interview selected company employees;
• Review other material such as company information, marketing methods, procedures and material;
• Identify key findings such as marketing areas for improvement; and
• Write a report of findings and recommendations.